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Search Engine
Optimization (SEO /SEM )
Intelligent
marketing is about genuinely and objectively understanding
the needs of your customers, and not just going through the
motions in order to justify a pre-determined marketing
direction.
What do your customers really want?
How can we genuinely meet their needs?
What kind of response do we seek?
These are the questions we work with our clients to answer.
But we take it further. The key is taking what we've learned
and turn it into an effective marketing strategy. That
marketing strategy is then implemented to achieve results.
What would happen if you sat down and read everything ever
written about Internet marketing? You would either be very
informed, or you would be very, very confused — and equally
exhausted. The experts at eMarketing, eDesigners will help
you cut through the confusion. Don't run in circles. We help
you establish a clear plan and coordinate your efforts for
best results. We take care of the nitty gritty details so
you can focus on high-level decisions, because once the
online side gets rolling, you suddenly have a lot of
options.
We, as a team of experts in the field of e-business, develop
online marketing programs that work hand-in-hand with your
offline marketing to give you customer-focussed, effective
solutions that attracts the attention of your market and,
more importantly, help you to stabilize in the market with
better ROI (Return on Investment) .
We
will help you to boost your online sales, and increase the
traffic to your site by maximizing the site availability of
your site, in the world wide web with a higher visibility
score by performing the following 7 step approach.
7 Step SEO Process
1. Competitive Analysis
The Top 10 Optimizer analysis is based on the top ranked
pages that currently have high rankings on Google for Your
keyword. They have been chosen because highly ranked pages
have obviously all the elements that are needed to get a top
ranking on Google for this keyword. Therefore we have to do
a competitive analysis to find out, what exactly we should
be doing to come up on the top search rankings.
2. Link Building
Backlinks are links from other web sites to your site. The
number of backlinks, the relevance of the linking pages and
the keywords that are used in the backlinks (anchor text)
influence the position of your page in the search results.
Links from high quality websites tend to influence the
position of a web page more than links from low quality
sites. The Link Influence Score of a website is calculated
based on the quality and the number of links that point to a
website. The higher the quality of the backlinks, the higher
the Link Influence Score. It ranges from 0-100%.
3. Page Optimization
In search engine optimization, on-page optimization refers
to factors that have an effect on your Web site or Web page
listing in natural search results. These factors are
controlled by you or by coding on your page. Examples of
on-page optimization include actual HTML code, meta tags,
keyword placement and keyword density. We need to get these
things right before we go further as search engine bots will
be monitoring the page content along with the tags and other
supportive page elements.
4. URL Optimization
It is important for you to have the right kind of URLs which
supports the Search Engine Bots to be listed on Search
Engines. The search algorithems have written in a manner to
pick up the best URL combination or the best supportive URLs
to come up on Google Search Results. Therefore having a SEO
friendly URL is a must and optimizing the URLs to suppor the
SEO algorithems is something that we need to do during the
SEO process.
5. Site Optimization
This as three main elements which you need to support. Spam
sites often come and go quickly. For this reason, search
engines tend to trust a web site that has been around for a
long time over one that is brand new. The age of the domain
is seen as a sign of trustworthiness because it cannot be
faked. Therefore we have to set this domain age parameter in
a proper manner to support Searching Algorithms. Apart from
that the Traffic that comes to your website, and the servers
speeds are also affecting the SEO aspects and special
consideration needs to be put in there as well, depending on
the weighted score you retrieve from the Search Engine
Algorithems.
6. Social Optimization
You already know that your business needs to be active on
social media. Of course, knowing that is one thing. Actually
making it happen (and happen well) is entirely another.
Simply having accounts on the major social media networks
isn’t enough. It’s what you do with them that matters.
First, we need to figure out which social media networks
will actually work for you and for your company, because not
all of them do. Therefore the analysis, along with a proper
strategy needs to be implemented to get the required
weighted scores.
7. Search
Engine Compatibility Testing
Finally we have to check the compatibility with several
factors, which could affect adversely on SEO. And we have
set of dos and don't to be followed in this process.
Depending on the outcome there could be several activities
we may have to do e.g. Rewriting the web copy, doing a
proper validation, redefine the linking strategy etc.
But you do not have to worry about this, as we do undertake
the operations of the entire SEO process and will be
providing you bi weekly reports with the visibility scores,
positive alerts, negative alerts along with a ranking
report.
As you may aware SEO is a ongoing process, as competitors
may do and follow the same when they lose their positions,
therefore you need to allocate a budget for this in your
annual marketing budget plan as we may have to continue this
on annual basis depending on the competition we have to face
for the targeted keywords.
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